Ingredient Definitions


Anise Oil (New Holistic Ingredient)

assists with the digestion process and is a palette enhancer for fresh breath.



helps prevent eye problems, skin disorders, enhances immunity, protects against toxins, and infections. It is an antioxidant and protector of the cells while slowing the aging process. Beta-Carotene is important in the formation of bones and teeth.


is required for normal skin and hair coat, prevents dermatitis and is essential for normal metabolism of fatty acids and the deamination of certain amino acids.

Borage Oil

is one of the most abundant sources of gamma linoleic acid (GLA). It is beneficial in improving inflammatory problems and excellent for the cardiovascular system. Helpful in reducing pain and stiffness, borage oil promotes healthy circulation, reduces redness, inflammation, dryness and other problems associated with skin and coat problems.

Brown Rice

contains a generous supply of B vitamins, calcium, phosphorus and iron. It is very nutritious and of all the grains available, is the most easily digested and least likely to cause allergic reactions. Brown rice clears up psoriasis, and is an anti-diarrheal. Brown rice prevents kidney stones.


Canola Oil (New Holistic Ingredient)

Oil from canola plant is one of the healthiest edible oils available as it contains very low levels of saturated fat. It provides fatty acids that improve an animal’s skin and coat. It contains both omega 6 and omega 3 fatty acids. Canola Oil is just 7% saturated fat, 93% healthy monosaturated and polyunsaturated fats.

Coconut (New Holistic Ingredient)

is rich in fiber and is good for red blood production which provides oxygen to the body’s tissue. It improves insulin secretion and the utilization of blood glucose and also supports the development of strong bones and teeth.

Coconut Oil (New Holistic Ingredient)

is described as “the healthiest oil on earth.” It’s properties helps moisturize and nourishes dry skin and restores coats to a healthy state. It’s a great source for dogs with diabetes and thyroid problems. Above all, it helps lower the risk of heart disease.

Chicken Fat

is rich in omega 6 fatty acids. We use chicken fat that comes from hormone, pesticide and antibiotic free chicken.

Chicken Meal

is lean carcass that has been dried and contains 8 times more protein than chicken. Chicken provides protein, calcium, phosphorous and many trace minerals. We use antibiotic, hormone and pesticide free chicken that is raised free range.


are highly nutritious, non-glutinous, non-acid forming and non-allergenic. They are also a great source of zinc and foliate, contain antioxidants like vitamin C, vitamin E, beta-carotene and phytonutrients, improve control of blood sugar and insulin secretion, help lower your risk of colon problems, help reduce cardiovascular risks.

Choline Chloride

is a B vitamin and prevents the deposition of fat in the liver. Choline Chloride is essential in synaptic transmission of nerve impulses.


Duck Fat

contains vitamins A, D, E and K; is higher in linoleic acid when compared to either chicken or turkey; a great source of both omega 3 & 6; which are important in maintaining normal health and body functions. We use duck fat that comes from hormone, pesticide and antibiotic free ducks.

Duck Meal

is the lean carcass and contains 7 times more protein than duck. This rich protein source is an excellent source of protein, iron, selenium and niacin. We use antibiotic, hormone and pesticide free chicken that is raised free range.



helps decrease inflammation, lowers blood glucose, improves digestion, maintains a healthy metabolism, tones the kidneys, and helps with skin and coat problems. Contains vitamins C, niacin, potassium, alkaloids and lysine.

Fermentation Product (Proprietary Probiotic)

is proven to be effective in normalizing and supporting optimum digestion, decreasing stool volume and reducing the occurrence of soft stools.

Folic Acid

is involved in every bodily function that requires cell division. It is used to generate red blood cells, help wounds heal, build muscle and produce brain and nervous-system chemicals. Folic acid fights anemia, retards gum disease, improves fertility, prevents birth defects and lowers the risk of heart disease and stroke.

FOS (Fructooligosaccharide)

is a prebiotic that comes from inulin, but is much more effective in colonizing bacteria in the gut. It works incredibly well with our proprietary fermentation culture.

Free Range Buffalo Meal

is the lean carcass and contains 7 times more protein than buffalo. This rich protein is a good source of calcium, potassium and omega 3. A healthy alternative to beef that is hormone and antibiotic free, lower in sodium, calories and fat.


Herring Meal (Wild Ocean)

is a rich protein source that is very high in long-chain omega 3 fatty acids, EPA, DHA and a good source of vitamin D. Herring is beneficial to heart health, reduces the risk of Chrohn’s disease, and strengthens the immune system. This does not contain any ethoxyquin.



is the mother of all ingredients, a rich source of vitamins and minerals including essential trace minerals for balanced growth. Kelp helps support health and reproduction, aids in digestion, helps maintain a healthy stomach, reduces the risk of poisoning from environmental pollution, promotes healthy skin and coat and helps clean the kidneys, bladder and uterus. Canine Caviar uses kelp that comes from the coldest waters of Norway.


Lamb Fat

is rich in the essential omega 6 fatty acid, possessing unique and potent antioxidant activity. We use lamb fat that comes from hormone, pesticide and antibiotic free lambs.

Lamb Meal

is the lean carcass that has been dried and contains 8 times more protein than lamb. New Zealand lamb is certified Scrappie-free. This rich protein source also contributes calcium and phosphorus as well other vital trace minerals. We use antibiotic, hormone and pesticide free lamb that is raised free range.


aids in digestion and absorption of fat, lowers cholesterol, improves physical performance and liver function.


is one of the richest known sources for omega 3 fatty acids. Linseed contains lignins, which improves digestion, help alleviate disorders of the colon, soothe the stomach and help put sheen on the coat.


Menhaden Oil

contains the omega 3 fatty acids, eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA) that are known to reduce inflammation throughout the body. A good source of DHA and EPA, which are important for brain function and structure. This does not contain any ethoxyquin.

Mixed Tocopherols

refers to the family of structures recognized as Vitamin E and is used as an antioxidant to preserve the food.


Niacin also known as (Vitamin B3 Supplement)

helps process carbohydrates, protein and fat. Necessary for a healthy nervous system and brain functions. Niacin has earned a reputation as a natural cholesterol-lowering agent. It may also help to prevent or treat a number of other disorders, from arthritis to diabetes.



provides a rich source of the proteolytic enzymes. These enable the digestion of protein and reduce inflammation. Papaya is rich in vitamin A, C, carotene, thiamin, riboflavin, niacin, calcium, iron, phosphorus and potassium.

Pearl Millet

is highly nutritious, non-glutinous, non-acid forming, beneficial to the stomach, spleen and pancreas, and is considered to be one of the least allergenic and most digestible grains available. Millet is a good source of fiber, a complete protein and is rich in phytochemicals. Millet is one of the best grains for intestinal disorders and is ideal for the management of blood sugar.


is a digestive aid, eases gas and bloat, oxygenates the bloodstream, purifies the blood and helps control flatulence, diarrhea, colitis, irritable bowel syndrome and Chrohn’s disease.

Proteinated Minerals

A process in which mineral substances are changed into their digestible form. Amino acid bound chelated mineral supplements provide 3 to 10 times greater assimilation than common minerals do.

Pyridoxine Hydrochloride (Vitamin B6 Supplement)

is a water soluble vitamin that is a key player in the creation of protein metabolism, hormonal balance, and neurotransmitters. It helps in the synthesization of antibodies from the immune system. It also helps for maintaining normal nerve function.


Riboflavin (Vitamin B2 Supplement)

promotes growth and is important in carbohydrate and amino acid metabolism. It is used for the nervous system, utilization of energy, healthy skin and coat, and tissue repair.

Rose Hips

have 60 times more vitamin C than citrus fruit; treats muscle cramps, helps prevent and treat infections, curbs stress, builds and strengthens body tissues.


Salmon Meal (Wild Salmon)

is high in protein, omega 3 fatty acids and vitamin D. A good source of DHA and EPA, which are important for brain function and structure.


is a powerful antioxidant, helps boost immune function, may help reduce the risk of cardiovascular disease.

Sodium Chloride

is an electrolyte that works with potassium to regulate the body’s water balance and is found essential in small quantities for growth. It is ¬¬also used to maintain osmotic tension of blood and tissues.

Split Pea

is a high protein food and a very good source of potassium and B-vitamins, Complex carbohydrates, which split peas provide, release energy slowly to the body to maintain a consistent energy level. Split Peas are a good source of folate (heart Health) and vitamin K1, which activates osteocalcin (bone health). Split peas are also a good source of iron which are necessary for normal blood cell formation and function, and are a very good source of vitamin C which protects many energy-producing cells and systems in the body from free radical damage.

Sun-Cured Alfalfa

aids in healing allergies and neutralizing stomach ailments. Contains chlorophyll to help bad breath, helps prevent tooth decay, cleanses the kidneys, removes poisons from the body, neutralizes acids, is an excellent blood purifier, improves the appetite and aids in the assimilation of protein, calcium and other nutrients.


Thiamine Mononitrate (Vitamin B1 Supplement)

is a water soluble vitamin which aids in the conversion of glucose into energy. It improves the immune system and is essential for healthy skin, hair, eyes, and liver. It maintains in the functionality of the heart muscles and nervous system.

Thyme Oil (New Holistic Ingredient)

contains antiseptic, anti-spasmodic, anti-bacterial properties. It’s an excellent source for brain function, gastrointestinal, and skin health. It aids in digestion system and processes fatty acids.


Vitamin B12 Supplement

is needed for the formation of red blood cells and the normal functioning of the nervous system. Vitamin B12 functions as a methyl donor and works with folic acid in the synthesis of DNA and red blood cells and is vitally important in maintaining the health of the insulation sheath (myelin sheath) that surrounds nerve cells.

Vitamin C Supplement

is an antioxidant that reduces arterial aging and prevents plaque buildup on blood vessels. Vitamin C boosts the immune system, promotes healing and reduction of inflammation, helps repair joint injuries, helps create energy and production of anti-stress hormones.

Vitamin D3 Supplement

regulates calcium and phosphorus absorption from the digestive tract. It promotes normal bone calcification and is necessary for bone formation in the young animal and the normal maintenance of adult bone. In some recent studies it has also shown great promise in assisting psoriasis, the immune system, thyroid function as well as normal blood clotting.

Vitamin E Supplement

is an antioxidant vital to normal reproductive processes and helps maintain the stability of cellular membranes throughout the body.


Yucca Root

helps keep hips and joints healthy, helps avoid inflammation, reduces breath and stool odor, and helps reduce skin disorders and eruptions.